Facebook Announces New Birthday Feature for News Feed
(Facebook Introduces “News Feed Celebrations” for Birthdays)
MENLO PARK, CA – Facebook today revealed “News Feed Celebrations,” a fresh feature designed to make birthdays more noticeable and fun directly inside the News Feed. This update brings special animations and effects when users see birthday posts from their friends.
The goal is simple. Facebook wants birthdays to feel more special online. Now, when someone posts about a friend’s birthday, the News Feed might show colorful balloons floating upwards or cheerful confetti falling. Small celebration stickers also appear near the birthday post. These effects happen automatically. Users do not need to do anything extra to see them.
People can share birthday greetings like before. The new effects add a visual layer to these posts. Facebook believes this makes the experience more joyful and communal. Seeing many friends celebrate someone publicly reinforces social connections.
The feature works globally. It activates for users who have shared their birthday on their Facebook profile. The celebratory visuals appear only on posts shared specifically for a birthday. Regular posts remain unchanged.
Facebook tested News Feed Celebrations with small groups first. Feedback indicated people enjoyed the extra festivity. The company feels this is a natural way to enhance a common activity. Birthdays are one of the most frequent reasons people post on Facebook.
The rollout starts today. Facebook expects all users worldwide will see the new birthday effects within the next few weeks. The feature works on both the Facebook mobile app and the desktop website. No app update is required.
(Facebook Introduces “News Feed Celebrations” for Birthdays)
Adam Mosseri, Head of Instagram and former Facebook News Feed lead, commented on the launch. He said Facebook constantly looks for ways to make interactions feel more personal and engaging. Birthday celebrations are a key social moment for many. This feature aims to reflect that importance right inside the feed. People want to celebrate their friends. Facebook wants to help make that experience better.