Google’s Agentic Commerce Open Standard is seeing growing support from major retailers. The open standard aims to make online shopping smoother by letting AI agents act on behalf of shoppers. More companies are now building tools that work with this framework.
(Google’s Agentic Commerce Open Standard Gains Retailer Adoption Momentum.)
Retailers say the standard helps them connect better with customers. It allows AI helpers to check prices, compare products, and complete purchases across different stores. This saves time for shoppers and reduces friction in the buying process.
Walmart, Best Buy, and Target are among the early adopters. They have started testing systems that use Google’s standard. These systems let third-party AI agents access real-time product data and inventory. That means customers get accurate info no matter where they shop.
The standard is open source. Any developer can use it without paying fees. Google says this encourages innovation and fair competition. It also prevents any one company from controlling how AI shopping works.
Early feedback from users has been positive. People like that they can send an AI agent to do their shopping research. The agent returns with options that match their needs and budget. Retailers benefit too because they reach more customers without extra marketing costs.
Google launched the standard earlier this year. Since then, dozens of tech firms and retail platforms have joined the effort. New integrations are rolling out weekly. Developers are adding features like voice control and personalized recommendations.
(Google’s Agentic Commerce Open Standard Gains Retailer Adoption Momentum.)
Industry experts say this could change how people buy things online. If more stores adopt the standard, shoppers might soon rely on AI agents as their regular shopping assistants. The goal is to make digital commerce feel more helpful and less like a chore.