Twitter Announces New Tools for Health Groups to Share Vital Information
(Twitter’s Feature for Public Health Campaigns)
SAN FRANCISCO, CA – Twitter today revealed a set of features designed specifically for public health organizations. This move aims to help these groups connect directly with people seeking reliable health updates. The tools make it easier to share critical information during health emergencies.
Health agencies and non-profits can now apply for special access. Approved groups get a distinct badge on their Twitter profile. This badge signals the account is a trusted source. It helps users quickly identify official health guidance. The feature is available globally starting today.
The platform also introduced specialized templates for health alerts. These templates let organizations format urgent messages clearly. Important details like symptoms, prevention tips, and testing locations stand out. The goal is cutting through online noise during crises. People need facts fast when health threats emerge.
Twitter explained the tools were developed with major health partners. Groups like the World Health Organization and national health departments provided input. Their feedback shaped the features to meet real-world needs. The focus remains on accuracy and speed.
Early testing showed positive results. Health authorities using the tools reported better message reach. Their critical updates were seen by more people in affected areas. Misinformation spreads quickly online. Providing clear, official sources helps counter false claims.
(Twitter’s Feature for Public Health Campaigns)
The new features are free for qualifying health entities. Organizations must verify their status to use the tools. Twitter hopes this effort strengthens public health communication worldwide. Reliable information access remains crucial for community well-being. Health leaders welcome the dedicated support for their vital work.