Twitter now tests new analytics tools for brands. These tools measure audience reactions. Reactions are emoji responses beyond simple likes. Brands can see reaction data for their posts. This happens inside the platform’s professional dashboard.
(Twitter Tests ‘Reaction’ Analytics for Brands)
The test involves a small group of advertisers. These advertisers can see how people react to their content. Reactions include emojis like laughing faces or crying faces. This gives more detail than just counting likes. Likes are being replaced by views for public visibility. But reaction counts remain visible only to account owners and brands.
Brands want this information. Reactions show deeper audience feelings. A laughing emoji means something different than a sad emoji. This helps brands understand their content’s true impact. Better understanding leads to better marketing strategies. Twitter aims to give advertisers useful audience insights.
(Twitter Tests ‘Reaction’ Analytics for Brands)
This feature is currently under testing. Not all brands have access yet. Twitter is gathering feedback. The company wants to improve the tools before a wider release. Twitter seeks to provide valuable data for businesses. The goal is helping brands connect effectively with their audience. Twitter continues developing its professional offerings.