Twitter Experiments with Long-Form Blogging Feature
(Twitter Tests Tumblr-Like Multimedia Blogs)
June 10, 2024
Twitter is trying something new. The company confirmed it is testing a feature letting users post long text and mixed media. This looks similar to Tumblr blogs.
The test is happening internally first. A small group of employees can use it. Twitter wants feedback before a possible public test. The feature allows posts longer than tweets. Users could combine text, photos, videos, and links in one post.
This move follows user requests for more writing space. Many people wanted better ways to share stories or detailed thoughts. Twitter’s current limit is 25,000 characters for premium subscribers. But this new feature seems different. It focuses on richer media layouts.
Screenshots leaked online show the interface. It resembles a Tumblr dashboard. Users see a feed of these long posts. They can scroll through them. The design is cleaner than the main Twitter feed.
Twitter aims to keep users engaged longer. People might spend more time reading detailed posts. This could attract creators who need more space. Writers, artists, and educators often need longer formats.
The company faces challenges. Twitter must balance simplicity with new features. The core experience is short, fast updates. Long blogs might change that feeling. Twitter also needs strong content moderation tools. Longer posts present bigger moderation challenges.
User reactions are mixed. Some people welcome the idea. They see it as a useful tool. Others worry it clutters the platform. They fear Twitter might lose its unique character.
(Twitter Tests Tumblr-Like Multimedia Blogs)
A Twitter spokesperson stated: “We’re always exploring ways to help people connect. This is an early test. We want to learn if it’s valuable. Public testing isn’t guaranteed. We’ll share more details if we decide to move forward.”