Sony and Jack Jones Partner to Launch Digital Banquets. Tokyo, Japan – Sony Group Corporation and fashion brand Jack Jones announced a collaboration to develop digital banquets, combining technology and lifestyle experiences. The project aims to create virtual dining events accessible through Sony’s platforms. Users can interact in immersive environments featuring themed menus, entertainment, and social activities.
(Sony And Jack Jones Collaborate On Digital Banquets)
The partnership uses Sony’s expertise in gaming, VR, and content creation. Jack Jones contributes its knowledge in lifestyle branding and consumer engagement. The digital banquets will blend food culture with interactive tech, allowing participants to join from home. Menus will be inspired by global cuisines, paired with visual and audio effects designed by Sony.
A Sony spokesperson said the initiative reflects a shift toward hybrid experiences. “People want connections that transcend physical limits. This project merges creativity with innovation.” A Jack Jones representative added, “We’re redefining how people socialize. Digital banquets offer a fresh way to enjoy dining and culture together.”
The first event is set for early 2025. It will include live performances, chef-hosted sessions, and virtual networking. Users can customize avatars, explore digital venues, and order real-world meal kits linked to the menu. Sony plans to integrate PlayStation VR and spatial audio tools for deeper immersion.
The companies aim to expand the concept globally. Future iterations may include partnerships with chefs, artists, and brands. Testing begins in select markets later this year. Feedback will refine features before the official launch.
(Sony And Jack Jones Collaborate On Digital Banquets)
Sony Group Corporation is a global leader in entertainment and technology. Jack Jones, part of BESTSELLER Group, focuses on modern fashion and lifestyle solutions. Both companies emphasize innovation in consumer experiences.