Google and Meta now work together against Apple’s privacy rules. Apple made it harder to track iPhone users with a feature called App Tracking Transparency. This feature asks users if apps can track them. Many users say no. This hurts companies relying on targeted ads.
(Google Joins Hands With Meta To Fight Against Apple’S Privacy Policy, Small Companies May Become Cannon Fodder)
Google and Meta both need ads for money. Apple’s rules make targeted ads less effective. This means less money for Google and Meta. They see Apple as a big problem. So they joined hands. Their goal is to fight Apple’s privacy approach. They want different rules.
Smaller advertising companies feel worried. They fear getting crushed in this fight. Big players like Google and Meta have more resources. They can adapt better. Small firms might not survive the changes. They could become cannon fodder. This means they suffer the most damage.
The tech giants argue Apple’s rules hurt small businesses too. They say small businesses need targeted ads to find customers. Less effective ads mean less sales. Apple defends its privacy stance. Apple says users deserve control over their data. They believe privacy is a right.
(Google Joins Hands With Meta To Fight Against Apple’S Privacy Policy, Small Companies May Become Cannon Fodder)
Advertising groups support Google and Meta. They want less strict tracking options. They think Apple went too far. The battle is mainly about money and control. Advertisers want access to user information. Apple wants to protect user privacy. This clash shapes the digital ad market. Small companies watch nervously. Their future looks uncertain. They depend on the systems the big firms control. Changes from this fight will hit them hard. Many lack the money to adjust quickly. They feel stuck in the middle. Industry experts see this alliance as unusual. Google and Meta are normally rivals. Their shared concern about Apple brought them together. This shows how big Apple’s impact is. The outcome affects everyone selling ads online. Smaller players feel especially vulnerable. They have less power to influence the result. They just hope to survive the changes.