Did You Know...
• 89% of consumers making in-store purchases in key categories have conducted on line research.*
• 82% of the people using local search sites followed up with offline action.**
• A recent survey shows that 78% of shoppers doing online research consider a Portal or Directory essential to their research process.***
• Local Search is most likely to be used by affluent shoppers
(Household Incomes > $75,000).****
Your industry sells $35 Billion in products and reaches 71% of all US households. *****
Are you ready to engage these consumers online?
* BIGResearch
** (in-store visit, phone call) - Source: TMP Directional Marketing, 2007
*** e-Tailing Group/Krillion (2008)
****TMP Directional Marketing – comScore 2007
***** 2007 National Gardening Association
